Brickell Condo Sold: How Joanna Jimenez Closed a Luxury Rise Condo Unit Despite 38 Competing Listings
Selling a luxury condo in Brickell is never simple. Selling one during the slowest season of the year, with 38 competing listings in the same building, takes strategy. Joanna Jimenez and The Opes Group at Compass proved that the right approach can make all the difference.
This success story follows the sale of a modern condo at Rise Condo in Brickell, adding to The Opes Group’s track record of closing luxury condos across Miami. The unit closed at $1.2 million after 82 days on market. Moreover, it sold in a building where only four units had sold all summer. The result shows what happens when preparation, creativity, and local expertise meet a competitive market.
In This Article
- What made this Brickell condo listing unique in a crowded building
- How Joanna Jimenez positioned the property to stand out from 38 competitors
- What marketing strategy drove showings and attracted the eventual buyer
- What this sale means for other condo sellers in the Brickell market
THE PROPERTY: WHAT WAS SOLD
The property was a luxury condo located at 88 SW 7th Street, Unit 1012, in the heart of Brickell, Miami. It sat inside Rise Condo, a building constructed in 2016 above Brickell City Centre. The unit featured a modern kitchen, updated bathrooms, and custom paneling added by the owner. As a result, its 2016 construction made it one of the newer offerings in the building.
What set this unit apart was its view. While many units in the building shared similar floor plans and modern finishes, this condo offered views of the Miami River. Buyers could watch boats passing by and spot wildlife from their windows. That river view became the centerpiece of the entire marketing strategy. It was the one feature most competing listings could not match.
Property Snapshot:
- Property type: Luxury condo
- Location: 88 SW 7th Street, Unit 1012, Brickell, Miami
- Building: Rise Condo (built 2016)
- List price (last asking): $1.25 million
- Sold price: $1.2 million
- Days on market: 82
- Number of offers: 1
- Standout feature: Miami River views
- Condition: Modern, with updated kitchen, bathrooms, and custom paneling
FAQ — Property Snapshot
What type of property was sold?
A luxury condo in the Rise Condo building, located above Brickell City Centre in Miami.
Where was the condo located?
The unit was at 88 SW 7th Street, Unit 1012, in the Brickell neighborhood of Miami.
What made this condo stand out from others in the building?
The unit offered views of the Miami River, where residents could see boats and wildlife. Most other units in the building did not have this feature.
What was the condition of the condo before listing?
The condo was in modern condition. Built in 2016, it featured a newer kitchen, updated bathrooms, and custom paneling added by the owner.
THE STRATEGY: HOW THE AGENT POSITIONED THE LISTING
With 38 active listings in the same building, standing out required more than a standard MLS posting. Joanna’s strategy focused on three pillars: differentiation, staging, and creative exposure. Every decision pointed back to one question. What makes this unit different from the other 37?
The Miami River view was the answer. Joanna made sure every piece of marketing highlighted that view. Additionally, the team produced a digital video showcasing the river and the lifestyle it offered. They also staged the property using materials the owner already had, repositioning items in each room to maximize space. Furthermore, because the building did not allow physical open houses, Joanna hosted virtual open houses instead. That decision proved critical. The eventual buyer discovered the property through a virtual open house and scheduled a physical showing afterward. The condo was listed in May 2026, during what is typically the slowest season to sell a condo in Miami.
Strategy Highlights:
- Pricing: Positioned at $1.25 million to stand out and generate momentum
- Staging: Used the owner’s existing materials to maximize room size and appeal
- Marketing focus: Miami River views highlighted across all content
- Video: Digital video showcasing the river view and lifestyle
- Virtual open houses: Hosted because the building prohibited physical ones
- Instagram ads: Targeted the Brickell area, assuming the buyer already lived nearby
- Email marketing: Generated over 73,631 email opens
- Social media: Over 3,000 views across platforms
- Buyer source: Found through virtual open house marketing
FAQ — Listing Strategy
What strategy did Joanna use to sell this Brickell condo?
She focused on three pillars: highlighting the Miami River view, staging the unit to maximize space, and hosting virtual open houses since the building did not allow physical ones.
Did the agent recommend changes before listing?
Yes. Joanna recommended design and staging adjustments to make each room look as large as possible. The changes were cosmetic, using materials the owner already had.
How was the listing marketed?
Marketing included a digital video, Instagram ads targeting Brickell, email campaigns with over 73,631 opens, and virtual open houses that attracted the eventual buyer.
What helped create buyer interest?
The Miami River view was the key differentiator. Combined with strategic pricing, professional staging, and creative virtual open houses, the unit generated 11 showings during the slowest season.
THE RESULT: TIMELINE, OFFERS, AND OUTCOME
The condo was listed in May 2026, during what Joanna described as the slowest time of year to sell a condo in Miami. It went under contract in July and closed in August at $1.2 million. The property spent 82 days on market, down from the final asking price of $1.25 million.
While the sale price was below asking, the result needs context. In a building with 38 active listings and only four sales all summer, 82 days on market was strong. Many competing units had been sitting for over a year. Joanna generated 11 physical showings during that period, roughly one per week. The property received one offer, and that offer became the deal. For the seller, who had purchased the unit for more than the sale price, the priority was not a record-breaking number. Instead, it was getting the condo sold quickly and moving on.
Sale Result:
- Days on market: 82
- Number of offers: 1
- List price (last asking): $1.25 million
- Sold price: $1.2 million
- Listed: May 2026
- Under contract: July 2026
- Closed: August 2026
- Physical showings: 11 (approximately one per week)
- Market context: 38 competing listings in the building, only 4 sold all summer
FAQ — Sale Result
How long was the property on the market?
The condo was on the market for 82 days, which was considered strong given the slow summer season and heavy competition.
How many offers were received?
The property received one offer, which became the final sale.
Did it sell above, at, or below asking?
It sold below the final asking price. The last asking price was $1.25 million, and the condo closed at $1.2 million.
What made the outcome successful?
The outcome was successful because the condo sold in 82 days during the slowest season, while many competing units had been on the market for over a year.
WHAT THIS SALE SAYS ABOUT THE LOCAL MARKET
This sale tells a clear story about the current Brickell condo market. Supply is high, buyer demand is selective, and sellers need more than a listing to stand out. When 38 units compete in one building, the agent’s strategy becomes the difference between selling and sitting.
Joanna’s approach showed a deep understanding of what Brickell buyers respond to. She knew the location was constant across all 38 listings. The floor plans were similar. The finishes were comparable. What separated this unit was the view, and she built the entire campaign around it. That kind of hyperlocal strategy matters now more than ever. As Joanna noted, many sellers in this position do not want to chase the market down. They want movement, and the right listing agent can create it. For sellers considering their options, the lesson is clear: who you hire matters.
Market Takeaways:
- Buyer demand in Brickell is selective, not absent
- Standing out requires a clear differentiator beyond location and finishes
- Pricing strategy matters when competing against dozens of similar units
- Marketing quality drives showings, even in a slow season
- Sellers who act strategically can sell below the one-year mark
- Local expertise helps identify what buyers in the building actually value
FAQ — Local Market Insight
What does this sale say about the Brickell condo market?
The market is highly competitive with significant inventory. Sellers need a strategic agent to stand out, as many units sit for over a year without selling.
Is buyer demand strong in Brickell?
Demand exists, but buyers are selective. The sale shows that when a unit is marketed with a clear differentiator, buyers respond, even in a slow season.
What should sellers learn from this result?
Sellers should learn that strategy, pricing, and creative marketing matter more than ever. In a building with 38 listings, doing nothing different guarantees sitting on the market.
Why does local expertise matter in Brickell?
Local expertise helps the agent identify what makes a unit different. Joanna understood that the river view was the key selling point and built the entire strategy around it.
WORK WITH JOANNA JIMENEZ AND THE OPES GROUP
Joanna Jimenez leads The Opes Group at Compass, one of Miami’s top real estate teams. The group has closed over $700 million in sales and averages roughly 200 transactions per year. They specialize in helping sellers across Miami-Dade and Broward counties get results, even in challenging markets. This Brickell condo sale is proof of that approach. When 38 units competed and only four sold, Joanna’s listing was one of them. Notably, the seller found her through a ChatGPT search for top realtors in Miami. The strategy she built delivered.
For sellers in Brickell or anywhere in Miami, The Opes Group offers a complete approach. Listing marketing is built around what makes each property unique. Pricing strategy is tailored to stand out, not blend in. The team handles staging guidance, video production, virtual open houses, email campaigns, and targeted social media advertising. Every listing gets a custom plan designed to create movement. If you are thinking about selling your condo or home in Brickell or the greater Miami area, reach out to The Opes Group for a strategy conversation.
What The Opes Group Offers Sellers:
- Neighborhood-specific pricing strategy
- Professional staging and preparation guidance
- Custom video and social media marketing
- Virtual open house capabilities
- Targeted Instagram and email campaigns
- Buyer sourcing through multiple channels
- Negotiation support from start to close
- Compass tools and team-backed infrastructure
Contact Joanna Jimenez and The Opes Group today to discuss your property, your timeline, and the strategy that can get your home sold.
FAQ — Working With Joanna Jimenez and The Opes Group
Can Joanna help sellers in the Brickell neighborhood?
Yes. Joanna has direct experience selling in Brickell and understands what buyers in that market respond to, as this Rise Condo sale demonstrates.
What makes Joanna’s approach different?
Joanna builds a custom strategy for each listing. She identifies the one feature that makes a property stand out and builds the entire marketing campaign around it.
Can The Opes Group help with pricing strategy?
Yes. The team develops pricing strategies designed to generate momentum and stand out from competing listings, rather than simply matching the market.
When should sellers reach out?
Sellers should reach out before listing. Early conversations allow time for preparation, staging, and a marketing plan tailored to the property and current market conditions.