Selling a condo in Kendall’s current market takes more than putting a listing on the MLS. When Joanna Jimenez took on 9021 SW 94th St Unit 307, she knew the condo segment was competitive and buyer-driven. She built a targeted strategy around the property’s greatest asset — its location — and closed the deal in 33 days. That’s roughly one-third the average days on market in the area.
This is that story.
In This Article
- What made this Kendall condo a unique listing opportunity
- How Joanna Jimenez used location-driven marketing to attract the right buyers
- What strategy delivered a fast close despite a challenging condo market
- What this sale means for other Kendall condo sellers today
THE PROPERTY: WHAT WAS SOLD
9021 SW 94th St Unit 307 is a condo located in the heart of Kendall, Florida. The property sits within walking distance of Baptist Hospital — one of Miami-Dade’s most prominent medical centers and one of the area’s largest employers.
That location is not incidental. Professionals working at Baptist Hospital are among the most active buyers in this corridor, and proximity to the campus drives consistent demand for well-positioned units nearby.
Before listing, Joanna recommended light staging. Furniture was rearranged, small decorative touches were added, and the unit was professionally photographed and filmed. The result was a presentation that stood out in a buyer-favored segment.
- Property type: Condo
- Location: 9021 SW 94th St Unit 307, Kendall, FL
- Neighborhood: Central Kendall, near Baptist Hospital
- Days on market: 33 days
- Sold: Below asking price
- Condition before listing: Lightly staged and professionally prepared
- Standout feature: Walking distance to Baptist Hospital
FAQ — Property Snapshot
What type of property was sold?
A condo unit at 9021 SW 94th St, Unit 307, located in central Kendall, Florida.
Where was the property located?
In the heart of Kendall, within walking distance of Baptist Hospital — a high-demand corridor for medical professionals in Miami-Dade County.
What made this property stand out?
Its proximity to Baptist Hospital made it especially attractive to healthcare professionals seeking a short commute. That specific demand drove meaningful buyer interest throughout the marketing campaign.
What was the condition of the unit before listing?
The unit was lightly staged prior to listing. Joanna recommended rearranging furniture and adding small enhancements to improve visual presentation. Professional photos and video were produced before the property went live.
THE STRATEGY: HOW JOANNA JIMENEZ POSITIONED THE LISTING
In a Kendall condo market that leans toward buyers, standing out requires deliberate effort. Joanna’s approach centered on one core insight: the buyer for this unit was most likely someone already connected to Baptist Hospital.
She built the entire marketing campaign around that premise. An Instagram Reel was filmed in front of Baptist Hospital — a recognizable landmark — to capture the attention of people commuting to and from the campus. A YouTube video was also produced, covering everything happening in and around Baptist Hospital and the surrounding area. The content reached over 13,000 social media views and generated more than 13,000 email opens, with over 1,000 direct property views recorded.
That visibility translated into two private showings, which led directly to the offer that closed the deal.
- Targeted marketing toward Baptist Hospital employees and commuters
- Instagram Reel filmed on-location in front of Baptist Hospital
- YouTube video focused on the Baptist Hospital area and neighborhood activity
- Over 13,000 social media views generated
- Over 13,000 email campaign opens recorded
- 1,000+ direct property views
- Light staging and professional photography/videography before going live
- Two private showings secured, leading to a successful offer
FAQ — Listing Strategy
What marketing strategy did Joanna use for this listing?
Joanna focused on reaching Baptist Hospital employees and nearby commuters. She produced an Instagram Reel filmed at Baptist Hospital and a YouTube video covering the area — both designed to capture buyer attention from people already connected to that location.
Did Joanna recommend any changes before listing?
Yes. She recommended light staging, which included rearranging furniture and adding small visual enhancements. Professional photos and video were produced once the unit was prepared.
Which platforms were used to market the property?
Instagram and YouTube were the primary social media platforms. Email marketing was also deployed, generating over 13,000 opens. The listing also ran on the MLS with professional photography and video.
What created the most buyer interest?
The location-specific content — particularly the Instagram Reel filmed at Baptist Hospital — drove the most engagement. Targeting people who work at or commute to the hospital proved to be the right approach for this property.
THE RESULT: TIMELINE, OFFERS, AND OUTCOME
The unit sold in 33 days. Average days on market for condos in this part of Kendall runs between 60 and 90 days. Closing in 33 days placed this sale at approximately one-third the typical pace.
The deal did encounter a challenge during closing. A lien on the building required approval from Miami-Dade County before the transaction could proceed. That created delays that had nothing to do with the unit itself. Joanna’s team identified the issue, navigated the county approval process, and kept the deal on track. The seller closed successfully.
- Days on market: 33 days
- Market average: 60–90 days
- Sale price: Below asking (reflecting current condo market conditions)
- Private showings: 2, both leading to the offer
- Challenge resolved: Building lien with Miami-Dade County — handled by the Opes Group team
- Outcome: Closed successfully; seller was satisfied with the result
FAQ — Sale Result
How long was the property on the market?
33 days. The average days on market for condos in this part of Kendall is 60 to 90 days, making this result significantly faster than the norm.
How many offers were received?
Two private showings were secured during the marketing campaign. Both resulted in the offer that led to closing.
Did the property sell above or below asking price?
The property sold below asking price. In a buyer-driven condo market, that outcome was anticipated and factored into the pricing and strategy discussion with the seller upfront.
What made the outcome successful despite the challenges?
When a building lien created a delay at closing, the Opes Group team found the solution and guided the transaction through Miami-Dade County’s approval process. The ability to resolve that issue — without losing the deal — is what made the final close possible.
WHAT THIS SALE SAYS ABOUT THE KENDALL MARKET
This sale reflects a nuanced reality about Kendall real estate right now. Single-family homes are in a seller’s market. Condos operate differently. The condo segment in Kendall is more competitive, and sellers who enter without a clear strategy are more likely to sit on the market longer.
Joanna’s result — closing in 33 days in a buyer-favored condo market — shows what targeted positioning can do. The difference between 33 days and 90 days is often not the property. It’s the strategy behind the listing, the quality of the marketing, and the agent’s understanding of who the buyer actually is.
For Kendall condo sellers, that distinction matters. Knowing whether you’re in a buyer’s market or a seller’s market, and adjusting strategy accordingly, is what separates fast closings from prolonged listings. Learn more about current Kendall real estate conditions by visiting the Kendall FL Realtor page.
- The Kendall condo market currently favors buyers — pricing and presentation must be sharp
- Single-family homes in Kendall are in a seller’s market — conditions vary by property type
- Location-based marketing can dramatically increase the right buyer’s attention
- Preparing the property before going live reduces time on market
- Building or HOA issues can affect closing timelines — an experienced agent anticipates them
- Closing faster than the market average is a measurable result of strong strategy
FAQ — Local Market Insight
What does this sale say about the Kendall real estate market?
It shows that the Kendall market is segmented. Houses are in a seller’s market. Condos require a more strategic approach — pricing, presentation, and targeted marketing all play a larger role in the outcome.
Is buyer demand strong for condos near Baptist Hospital?
Yes. Healthcare professionals working at or near Baptist Hospital are active buyers in this corridor. Properties that market directly to that audience tend to attract more focused interest.
What should Kendall condo sellers learn from this result?
That strategy matters more than most sellers realize. Listing a condo without a clear plan for who the buyer is — and how to reach them — increases the risk of a long time on market. Working with an agent who understands the local dynamics is essential.
Why does hyperlocal expertise matter in Kendall?
Because Kendall is not one market. It’s several, depending on property type and location. An agent with direct experience in this neighborhood — who understands Baptist Hospital’s influence on buyer demand, and who knows the local HOA and county approval landscape — is better equipped to navigate every stage of the transaction.
WORK WITH JOANNA JIMENEZ AND THE OPES GROUP
Joanna Jimenez brought this listing to market with a clear plan, executed a location-driven marketing strategy, and closed the deal in one-third the time the market typically requires. When a building lien created a closing delay, her team resolved it. That is what working with a prepared, hyperlocal agent looks like in practice.
The Opes Group at Compass combines neighborhood-specific expertise with Compass’s national marketing tools, professional content production, and a dedicated operations team. Whether you are selling a condo, a townhouse, or a single-family home in Kendall or the surrounding Miami-Dade communities, the approach is always customized to your property type, your market segment, and your goals. Explore more about selling your home with The Opes Group or read about what sellers in Pinecrest and Miami need to know.
- Neighborhood-specific pricing strategy based on current market conditions
- Light staging consultation and professional photography/videography
- Social media content designed to reach the right buyers for your property
- Targeted email marketing campaigns
- Showing management and buyer follow-up
- Experienced negotiation and transaction support
- Full Compass marketing tools and Opes Group operational support
If you are considering selling a condo or home in Kendall, contact Joanna Jimenez and The Opes Group today for a custom strategy conversation.
FAQ — Working With Joanna Jimenez and The Opes Group
Can Joanna help sellers in Kendall specifically?
Yes. Joanna has direct experience selling condos and homes in central Kendall, including properties in the Baptist Hospital corridor. Her familiarity with local buyer demand, pricing conditions, and building-specific nuances makes her well-suited to guide Kendall sellers.
What makes Joanna’s approach different?
Her marketing goes beyond the MLS. She builds location-specific content — video, social media, email — designed to reach the exact buyer most likely to want the property. The 33-day close at 9021 SW 94th St is one example of what that approach produces.
Can The Opes Group help with pricing strategy?
Yes. Pricing in Kendall depends on whether you are selling a condo, townhouse, or single-family home. Each segment behaves differently. The Opes Group provides a detailed pricing analysis tailored to your property type and current market conditions.
When should a seller in Kendall reach out?
The earlier the better. Preparation — staging, repairs, photography, and marketing planning — takes time. Sellers who reach out before they are ready to list almost always get better results than those who list before preparing. Contact Joanna to schedule a complimentary strategy consultation.